My vote for Substack name would only be Walk in the Good Way, BUT a Mkting Prof at your BSchool might tell you a good digital marketing approach (for selling books?) would be to make it whatever the title of the new book is, changing as appropriate. Think of the possibilities from last year- “Shock of Holiness”- “Company We Keep”- “Be Good Bankers” each for a few months. 😂😂😇
My vote for Substack name would only be Walk in the Good Way, BUT a Mkting Prof at your BSchool might tell you a good digital marketing approach (for selling books?) would be to make it whatever the title of the new book is, changing as appropriate. Think of the possibilities from last year- “Shock of Holiness”- “Company We Keep”- “Be Good Bankers” each for a few months. 😂😂😇